Yellow Tail Case Study
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Introduction
In this paper, I am going to analyze the Yellow Tail Case. I am going to look at the success of the company in wine making market and show how it has managed to be among the top best makers of wine in the United States. I will look at the company's progress over the years and the challenges it has face in the course of its growth. Yellow Tail Case Study
The Yellow Tail Company accounted for eleven percent of all US imports in the year 2005 (Veseth, 2008). This shows quite a successful company. In Australia, to add to the point, it represented fifteen percent of Australian Wine production and fifteen percent of total exports for the country.
It is therefore pertinent for analysts to pose the question concerning the success of this company as well, as how it began. However, it did not become a successful company overnight. Great work must have been put in place to make it what it has become now.
It is worth noting here that the company is a family business. A point that needs to be evaluated carefully especially owing to the fact that most family businesses do not live to tell the story. This is due to family wrangles that destabilize the company rendering it unproductive since most of the time and resources are spent trying to resolve these wrangles.
The Yelow Tail began with the Casella family, immigrants from Italy, in the 1950s (Veseth, 2008). They invented ways of killing competition brought by emerging wine companies in the course of their growth. This could probably explain part of the company's success story.
Conclusion
The success of any company requires careful study. It is important to go back to the roots and find out who the founders were and the philosophy they adopted in their growth.
Reference
Veseth, M. 2008, Yellow Tail Retrieved June 8th 2014 http://wineeconomist.com/2008/02/26/the-yellow-tail-tale/