Identify reasons contributing to the failure of the CRM implementation at Mashkin
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Read the attached case study ( I uploaded it as it is a pdf document) (https://ufile.io/w9dt1) and respond to the questions below. Copy the questions and write your responses below each question. . It will be necessary for you to research CRM strategies and/or implementation in Russia to formulate your responses.
HINT: see the articles listed under References in the aattached document.
Questions
Assume you are James Williams developing a presentation on CRM in Russia for the Board of Directors of AMIR limited:
Identify strategies for the CRM project implementation.
Identify reasons contributing to the failure of the CRM implementation at Mashkin.
Discuss the current state of CRM practice in emerging markets using the example in Russia.
What additional challenges
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