Learning Outcome on International Business and Market Entry
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Learning Outcomes
The session sufficiently covered four topics, focusing on international business challenges, market entry, screening, and how to location and transforming business to fit the markets. International opportunities, ventures, and challenges are eventualities of every multinational business. Foreign markets have different regulations and governmental policies that in one way can be beneficial or harmful to the company. Infrastructure and the market structures, the customer attitudes and expectations in new markets are some of the challenges of a business pursuing foreign expansion. The knowledge from the session affected my thoughts in that I can understand strategizing concepts that a company is venturing into foreign markets can employ to succeed. I can understand how policies, regulations, and customers could affect business and dictate its failure or success.
The knowledge I have acquired during the session would assist me while acting as a leader of a company seeking expansion to formulate ways that would see it succeed amidst within the different cultures and settings of foreign markets. As a lecturer, I will pass on the knowledge to students to enable them best understand the challenges encountered in international markets and the strategies to succeed. The knowledge has added to my understanding issues I did not personally know or understand about international ventures, markets and expansion from the cases presented in the texts. There were no notable challenges as the session was given in proper flow and the case studies aided the learning process. The moment of discovery came when I realized that international expansion may not be all a smooth sail even where success is expected by the business venturing into the markets (Ball, Geringer, Minor, McCulloch, & McNett, 2013).