Evaluating Wellness and Prevention Marketing Program of American Cancer Society
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Evaluating Wellness and Prevention Marketing Program of American Cancer Society
Healthcare institutions are currently transforming their service delivery from that which simply treats patients and let them go to preventing illness, ensuring wellness and managing the disability. Chronic diseases like cancer are major contributors to higher healthcare spending in the United States and preventing them would save a greater cost in terms of expenditure and the insurance premium (Horwitz, Kelly, & DiNardo, 2013). Wellness and prevention programs can fix healthcare services to affordable rates since no much expenditure will incur in healthcare offering a promise on averting the crisis of healthcare cost (Busbin, & Self, 2013).
Healthcare reforms in the United States are supportive of the wellness and prevention programs with inclusions in the law and general healthcare considering the importance of wellness and prevention in healthcare. In a sure way, healthcare delivery has experienced a shift to support and reward prevention and wellness programs in a properly coordinated system (Busbin, & Self, 2013). If well-coordinated and preventive mechanisms are not in place, chronic diseases will then present a burden in terms of growth in number of beneficiaries, therefore, increased healthcare spending and higher insurance premium. With the expanded investment by the government for prevention and wellness programs, there have been continuous reforms in the markets to support the government initiative.
For the effort to succeed, the government has invested in several programs that ensure proper coordination of services to support the promotion and prevention programs to ensure wellness and reduced disability related to chronic conditions (Horwitz, Kelly, & DiNardo, 2013). The Cancer Society has invested in prevention programs and support preventive research and programs that would control cancer-related factors. Its ever-active national information center meets the patient needs, ensure patient adherence to physician care, and embrace best practices.
According to Casselman, Hancher-Rauch, Hicks, & Mayol, (2013) chronic diseases account for more than two-thirds of deaths annually in the United States, a trend seen over the past twenty years. The diseases causes are majorly lifestyle practices and are therefore preventable, a reason for the cancer society to work against tobacco consumption. Promotion of health wellness programs must be a priority at a time when preventable lifestyle diseases are increasing at an alarming rate sparking related morbidity and mortality (Horwitz, Kelly, &DiNardo, 2013). In encouraging wellness programs, the government through the Affordable care act is rewarding employees for improving their health outcomes.
Marketing Strategy of American Cancer Society With Respect to Wellness and Prevention
New developments and technologies give people the chance to make decisions over many choices available due to increased access to information (Busbin, & Self, 2013). Providers have proliferated in the available avenues to communicate with the target people using tailored information to that particular environment. The society can use the available channels and marketing principles in their target for prevention programs to raise awareness, increasingly avail information and influence choices and actions of the people. The institute uses research as a core pillar with their resourcefulness and funds available to ensure the achievement of the desired outcome and increased influence to peoples’ lifestyle to promote positive health outcomes.
Not every person is at a risk of developing particular risk, but with the increased deaths related to cancer, the National Cancer Society has to identify programs and targets for their prevention programs (Busbin, & Self, 2013). The center has a unique prevention factor through its continuous sophisticated research that aid in the design of their wellness and prevention programs for the patients and the citizens who access their services. Some of the individualized interventions under the programs achieve positive results in the efforts by the Society.
With the support of the government through the policies in place, the cancer society have developed prevention structures that target the general population even those who have not been identified to be at risk. They target the groups with information that will influence their life choices in terms of behaviors and help them improve on their practices taking initiatives to promote healthy living (Hancher-Rauch, Hicks, Mayol, & Casselman, 2013). The center reaches out to the population groups identified to be at risk to encourage better lifestyles and discourage behaviors that pose health risks through providing educative information (Busbin, & Self, 2013). The national information center and the continuous research play a significant role in the marketing strategy of the cancer society with respect to prevention and wellness.
Those individuals that are identified to be having signs and symptoms that are detectable are targeted through the program that ensures that they access services, and the services are provided at the best quality. The center provides services for the care of patients, programs that target prevention mechanisms and those that help in the management of disability and aging. The American Cancer Society is an active participant in the promotion of changing culture of health in the workplace that encourages the employer to embrace the practice highlighting the benefits that come with it (Horwitz, Kelly, & DiNardo, 2013).
The programs by the cancer center targeting employee wellness to prevent chronic conditions encourages employers to cover screening services that will ensure their employees are productive and stay healthy. Encouraging physical activity increases the time spent being active while at the same time helping burn calories to ensure that the patients stay healthy (Busbin, & Self, 2013). The center has tailored the information center to provide telephone support to clients in the cessation process while tracking wellness programs and giving feedback through health education that will encourage the healthy practice by those at risk.
Improving Wellness and Prevention Marketing Program
The American Cancer Society is already doing a lot and has invested much in the wellness and prevention marketing, identifying and targeting all the possible populations to encourage healthy living. The commitment to research is a priority in the identification of relevant factors in the prevention programs and tailoring services to the needs (Hancher-Rauch, Hicks, Mayol, & Casselman, 2013). The dissemination of information generated from research to different groups through the possible means support health education and promote healthy living. Improving the program would require adjustments to the available program and identify any gap that need filling (Busbin, & Self, 2013). Through the government-supported policies, the center can promote information dissemination to several target groups that will raise their awareness about the programs and enhance the quality of their lives.
Increasing education programs will help the people to make choices that promote wellness and healthy living among them as there will be a shift in activities that they undertake. Increasing the base and strategies relevant to different groups that would help identify the problem and reverse behaviors can be a better tact for the center (Busbin, & Self, 2013). Increased participation in community programs that support the productive atmosphere and preventive services would help change perceptions and behaviors and promote better practices. The continuous commitment and narrowing down on approaches is a sure strategy for marketing the wellness and prevention program of the Society (Hancher-Rauch, Hicks, Mayol, & Casselman, 2013).