Learning Outcomes and Reflections in Differentiation and Market Strategies
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Learning Outcomes and Reflections
This session had a lot to offer in terms of differentiation and brand positioning and marketing strategies for new market entries. I gained skills and knowledge in different strategies that are applicable to new market entrants such as pioneer and followers together with the concepts and their scope of operation. I am able to apply and advice on how corporates can take branding of their image and the products that will eventually increase their competitive advantage, and increase customer loyalty to the brands. I went back to reflect on Woolworths and to relate how they can apply these strategies and branding for their products, and how the concepts are relevant to them.
Understanding the appropriate policies that increase a company’s competitive advantage was one of the best session and brand positioning, gives an insight on how companies can make their brands outstand other competing brands within its market segment. Understanding the branding process is critical for every manager or employees of the firm to ensure an efficient process with positive results. For the students in my class, gaining such knowledge is of importance in improving their competencies in the fields where they may end in. I also learned of the factors that would position a product brand above its competitors in the segment.
Marketing strategies for new market entries go interchangeably with one creating barriers for another while the other taking advantages of the potential leaps. They all strive to sustain competitive advantage over the product life cycle. I will be able to anticipate what changes are required in strategic marketing processes and focus on future developments in marketing strategies and eventualities.