Amazon
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Amazon
Outline
This report provides a portfolio management plan for Amazon.com. Started in 1994, Amazon.com has redefined the retail industry and grown to become the largest online retailer. Based on market capitalization, Amazon.com is now ranked as the 56th largest firm in the United States. In terms of revenue, Amazon.com is the 15th largest retailer in the United States. It provides a platform through which sellers can find a market for anything from books to jewelry to industrial and auto accessories. Amazon.com is also a strong player in the global e-book industry as it created the original Kindle reader. The company holds 10% share of the e-commerce market share in North America (Amazon.com, 2013; Fox, 2011).
Headquartered in Seattle, Washington, the company has consistently relied on innovation and technology to stay at the top. Expert forecast predicts that Amazon.com will continue with this upward trend, based on the finding that e-commerce sales as a function of overall retail sales will double to 20% in the next decade. Additionally, estimates indicate that Amazon.com is expanding three times faster than the overall rate of internet retailing sales. Its stock is now 180 times higher than the company’s earnings (Amazon.com, 2013; Matthews, 2012)..
This report details the strategic and a capacity plan of Amazon.com. Also discussed are the organization’s portfolio management process, the criteria used to choose projects, and the program management plan. The report provides an in-depth look at the strategies that the organization uses to detect and solve inconsistencies related to quality, schedule and cost. The change management and resource utilization plans of Amazon.com are also evaluated.