Annie’s Babies
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Introduction
Annie’s Babies is a rifle manufacturing company that makes custom-made rifles for her clients. The company gives specific attention to detail and quality to ensure that the client’s needs are met.
Mission and Vision statement of the company
The vision of the company is “To be the world’s number one rifle making company through high class design and attention to quality.” In this regard, the company’s mission is “To meet the expectations of the clients through superior designs and great attention to detail and high standards of quality.”
Action Plan
For this reason, the company aspires to study the existing technology in rifle designs and coming up with improved and superior technologies that will make the company distinct from other rifle making industries.
To achieve her clients’ needs, the company will follow an elaborate action plan that is cost effective and uncompromising on quality. In identifying the opportunities for the company, the leadership will take into consideration the strengths, weaknesses, opportunities and threats of the company (Mindtools).
The greatest strength of the company is its custom made product. This postulates that the company will serve a specific type of clients. Its major weakness is that it has not developed efficient and effective structures. Given the fact that the company still relies on the word of mouth, proper sales and marketing strategies will be designed that will take into consideration the current innovation in modern technology. The company has a viable opportunity in the fact that there is already a ready market for one of its existing projects. The one million dollar project that promises triple returns is a great opportunity for the company towards jumpstarting the process towards becoming the world’s number one rifle making company. The major threat, however, is that the plastic rifles being a relatively new project has the potential to sink down the company if at all it fails. Therefore, a thorough study of the viability of the project and the timeframe will be done and necessary adjustments made.
The aim of this plan is to take the company to the next level that will make it achieve the desired goals towards making it the world’s number one rifle making company. This is achievable.