GOOD SPEECH WRITING
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Good speech writing skill is a crucial factor which plays a major role in decision making about how to speak or to deliver a speech whether, in a formal setting such as a business, academic, social, religious or political occasion, or in any other related event. Great speech is good to inspire, good to educate, good to convince and when spoken directly good to touch the heart of an audience. This however can only be accomplished through well planned and structured lessons, interesting and relevant content knowledge as well as knowledge about the learners.
The general rules of good speech writing include coming up with an understanding of why, and to whom. Understanding what has been said for; conveying information, changing minds, to entertain or to motivate sets the expected speech. Moreover, demographic, topical, and perceived stakeholders’ interest aid in crafting of a speech that will be appealing to the audience. For instance, a speech delivered to high school students on the matter of their future occupations will differ significantly from the one given to business people regarding up-to date trends in the market.
The works consisting of the speeches are coherent and this is an important aspect in good speech writing. Generally, a speech can have an introductory part, a body and a concluding part. It is the floor capturing the audience’s attention and stating the term of the speech. This can be ordinary yet profound, such as the use of a quote, a fact or an exciting question. The main ideas of the body should ideally follow a structure; each idea should be strongly backed up with evidence, personal stories or a few instances. It is important to have proper transition from one point to another in order to make the speech to be fluent. According to the opinions and personalities of the players, they were given conclusions that had the main message reinforced strongly to the audiences in the end.
Therefore, there is no doubt that engaging content is at the center of a good speech. Some of the essentials of a good speech include such qualities as relevance, persuasiveness and the ability to stir. Some of the techniques that can be employed in the speech include; Storytelling, jokes and use of rhetorical appeals such as repetition, metaphors and analogies. For instance, in one of the most well-known speeches, Martin Luther King Jr. ‘s “I Have a Dream Speech” it is important not only due to the content of the message, but also because of the pathos of the message that employs especially repetition and imagery. Those criteria help avoid the information overload and audience’s inattention as all the necessary information is provided in the most concise manner.
Other factors also come into account when it comes to good speech writing and these include; Language and Delivery. The language used should be simple and straight forward and should in no way offend the sentiments of the audience. This translates to simple language, free from technical terms and avoid use of complicated sentences in passing the message. In addition, the act of rehearsing the speech delivery should be done. The manner in which a speech is given may affect the tone, speed and gestures and all these matter to the audiences. More so, a mannered, assured, and polished delivery can add to the speech’s effectiveness.
Therefore, good speech writing means distinguishing the activities’ aim and the addressees, the speech’s organization, interesting content, and language, and nonverbal communication. In essence, the above-discussed elements enable a speaker to design speeches and deliver them to produce the intended impact on his or her audience.