marketing challenges in food provision for children
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Review of the Article
The article discusses marketing challenges in food provision for children. There has been a world e study on children preferences from different social settings for beverage products. It was recommended that children need to be educated on the use of beverages (Cairns et al, 2013). They do not have adequate know how on which food beverages are better for the health’s.
The article also looks at the abilities of children to buy these beverage products. There is a huge market for these products in children, especially the tasty ones. Most kids from rich families are able to buy comfortably these products (Williams, 2013). There have been increased promotions of these products to children. The article recommends regulation in these marketing activities, with increased awareness in children about the benefits or qualities of these products would lead to abuse (Cairns et al, 2013).
Strengths
The article advocates for strict a regulation in marketing activities for beverage products in children. Since children are vulnerable, this might lead to abuse. It might also add unnecessary pressure onto the parents for unnecessary expenses that would strain budgets. Marketing strategy should be designed to carefully the cheapest yet safest beverage foods for children. This would realize big volumes in sales (Breiner, 2013).
Weaknesses
The paper does not give alternative foods other than beverages for children. The marketing strategy is limited to a single product, leaving the clients with fewer options.
Groups
Groups involved in the review of this product advocate for global review of marketing strategies of business entities involved in production of food beverage to ensure there is a legislation that safeguards children from exploitation (Baur et al, 2012).