Formulating New Strategies and Organizational Change
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New Strategies and Organizational Change
In formulating new strategies, the management may find ways in which to change the organization. It may happen in the case where the management is changing the organization. Changes as such come because of restructuring or changes in processes within or outside a company that may force it to change its strategies. According to the case of Shell in Ball, Geringer, McCulloch, Minor, and McNett, (2013), implementing change comes about because of possible futures, and in a more realistic manner is undertaken. Strategies are formulated to help the company cope with possible futures and the changes carried out.
There are possibilities of the business environment to evolve due to the rapid changes taking place in the markets and the industries. Changes help transform traditional perspectives and emphasize the uncertainty of the enterprise environment and the organization itself. The changes give an organization the context within which to formulate strategic policies that match the envisioned future. Such strategies help a company to sail through the uncertain situation and make the changes efficient and worthwhile (Ball, Geringer, McCulloch, Minor, & McNett, 2013). Changes in the organization that facilitates envisioning help focus on both the internal and external factors that impact on the future though not considered relevant within the firm.
Competitiveness of businesses within the industries and the markets and the globalization of operations are some of the reason that may lead to the need for strategies. To survive the competitive business environment, a company must develop ways in which to perform and succeed in such situations. Firms that seek to pursue international opportunities must find ways that will guide their operations and activities different from the rest. Therefore, it is not only strategies that can drive changes in an organization but also changes themselves and internal and external factors are better contributors to the need for new policy.